Hometown Highlight: Pristine Express Car Wash
In October 2017, Pristine Express Car Wash opened its doors to provide conveyorized car washes that focus on simplicity, fair pricing, and cleanliness. Owner of Pristine Car Wash, John Hooker developed the business after meeting with a friend who happened to be a distributor in the car wash business. Hooker had always dreamed of owning his own business.
“I have always had the fire in my belly to do something on my own. My mom had run a business and so I wanted to do it,” Hooker said. “I got through school to work for these big companies and found myself at a crossroads where I could be a Treasurer or CFO for a company, or I could do something else.”
After opening, the industry took off the following March stated Hooker. Pristine Car Wash has one location in Forney, Texas, and is washing over 20,000 cars a month at this location. Their second location is in Fort Worth, Texas.
“The competition is fierce right now and getting good locations is tough, but we buy great locations, and our washes are built for speed. We like to build them correctly and get the washes done right,” Hooker said.
What is your main role in the everyday operations of your business?
“I created the business, so I did not have to be there all the time. It was not going to work any other way for my life. Through my experience in the military and leadership courses, I knew how to lead and grow a team so that is what I did to run a successful business. My duties consist of overseeing the wash sites and operations of those facilities and developing processes for my team. With that, I train my team in writing damage claims, dealing with our point-of-sales provider, and writing proper business emails. Most of my time is spent mentoring my team and working with our advertising team, distributor, and builder.”
What sets you apart from the competition?
“We have the free vacuums, towels, and hand out branded air fresheners for free. We do not sell any products inside and provide monthly plans so you can come in as many times as you need. We’ve simplified the business where we are able to wash your car in a very economical safe environment with great service and fair pricing.”
How do you personally define business success? Is it profit? Freedom? Innovation or something else?
“I think all those things must make sense. You are there to make a profit but that is not the only sole metric to business success. Providing good service at a reasonable price, taking care of your people, and giving back to the community is what it is all about. We all come to play the game and there are some hard hits, but if you get to the end of the game and if there were not any foul flags thrown and we competed advisably then that was a good game in my book.”
What is your favorite thing about being a business owner?
“I enjoy watching my team grow and keeping those relationships. I take a lot of pride in that and trust them to run the business without me being there all the time. Seeing people develop and watch them overcome their goals - I love it.”
If you had one piece of advice to give to new business owners or those considering starting their own business, what would that be?
“Make sure you ask a lot of questions and know that details matter. Keep your business simple and execute it well,” said Hooker. “You swept through the details so your customers can enjoy a simple process.”
Why is giving back to your community important to you and your business?
“We give weekly and monthly to local organizations through various donations and drives whether that is serving our local schools with school supply drives or catering to the local police. We wash all their cars for free in Forney,” said Hooker. “When COVID-19 hit, we connected with our chemical providers and asked for a chemical that kills viruses and put that into spray bottles and handed these out to our police officers who came through the car wash so they could spray the inside of their cars to sanitize and keep them safe. It is important to invest and give back, so people know that we support our community and that’s just smart business. It is the right thing to do, and people see and value that.”
What is in store for the next 3-5 years for your business?
“We currently have one unit that is under development, and we are optimistic about developing as many car washes as we can within the next three to five years across Texas and other states,” Our business goals are to ensure that these car washes are profitable with launching our next units effectively and to be good stewards of our capital and continue to develop as a business.”
To learn more about Pristine Express Car Wash, please visit their website here.
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