Hometown Highlight: McBride’s Land and Cattle Co.

Located in downtown Wichita Falls, Texas, McBride’s Land and Cattle Co. - is a local restaurant staple that first opened its doors in 1975 as a new venture for the McBride family. The family owned numerous dining locations and the new business became successful overnight - - quickly becoming the go-to-place for business lunches and entertainment for the town.

Robert Wright, who now owns the restaurant started as a dishwasher in 1979 and became close with the McBride family as they were also his next-door neighbors. Wright gained experience all while attending college and served in positions as a cook, office personnel, bartender, waiter and more within the restaurant. He soon became the operations manager and chief buyer for the restaurant, which had eight locations at the time.  

In 2004, an opportunity arrived for Wright to purchase a part of the business which he did. Today, the restaurant is famous for their filet mignon and ribeye steak as well as their casual dining, quality food and service. Weekly specials include their steakhouse meatloaf, steak fingers and Wednesday Hamburger Day.

With downtown Wichita Falls now experiencing a resurgence of activity, the restaurant has flourished even more.

“It has been exciting to see the new locally owned businesses open downtown and the renovation of older buildings. With the new event center only a few blocks away from us it has drawn many visitors to the downtown area,” Wright said.

During the COVID-19 pandemic, the restaurant has prioritized cleanliness and has encouraged social distancing while still serving their customers with amazing service and delicious quality meals.

“Many of our staff has stepped in to take on new roles, and we have an employee solely dedicated to sanitizing items that customers may come in contact with and are currently at 50 percent seating capacity. We are also maintaining social distancing restrictions of staying 6 ft. away from one another, which is not a problem for us,” said Wright.

They also provide carryout service.

McBride’s Land and Cattle is located at 501 Scott Ave. in Wichita Falls, Texas and is open for lunch Monday – Friday from 11 a.m. – 1:30 p.m. and open for dinner Monday – Sunday at 5 p.m. For more information about McBride’s Land and Cattle, visit their website by clicking here.